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Energy efficiency

The strategy in place to optimize energy efficiency is built around:

a increasingly reliable operational management of in-hotel energy use;

a a benchmarking and performance analysis process by country and by brand;

a tools and methods aligned with each set of geographic, technical and organizational parameters, in particular by deploying a reporting system to enhance energy use management and by integrating exogenous factors, such as weather conditions and occupancy rates, for more effective analysis.

Lastly, in addition to management practices and outcome analyses, the corporate Technical Department is helping to define and implement targeted, high value-added technical solutions. A method to optimize energy use vs. comfort tradeoffs has been developed and deployed in a number of countries, primarily in Africa, Europe and Asia.

Increasing the percentage of buildings certified as sustainable is one of the sustainable development strategy’s objectives for 2015. By that time, Accor is committed to earning LEED, BREEAM, HQE® or other benchmark certification for 21 buildings, with two already certified by year-end 2012:

a the ibis Styles in Troyes was built to HQE® standards and has been certified as an energy-efficient building;

a the Suite Novotel in Issy- les- Moulineaux has earned HQE® certification.

Corporate Responsibility



Among other things, earning certification helps to improve a building’s energy efficiency, while encouraging the development of innovative energy conservation technologies and ensuring that the buildings are integrated into their natural environment. Buildings designed for sustainability that earn certification provide a laboratory for studying the feasibility of innovative technologies and their business models ahead of wider deployment.

Managing energy use

Under the PLANET21 program, Accor is committed to reducing energy use per available room in the owned, leased and managed hotels by 10% over the 2011-2015 period, while integrating weather and occupancy rate parameters.

In 2012, before integrating these parameters, this indicator rose by 3% year-on-year in the owned, leased and managed hotels, corresponding to an average increase of 1kWh per available room (i.e. to 38.5kWh from 37.5kWh in 2011).

The increase primarily reflected the greater use of heating (up 8%(1)) and air conditioning (up 2%) due to the harsher winter and hotter summer in 2012.

A large number of Charter21 actions are designed to manage and reduce energy use.

In general, the number of hotels leading these actions increased in 2012, notably for the use of energy-efficient bulbs for outdoor signage following the new technical standards applied during the rebranding process.

(1) Increase calculated using worldwide weather data published by Météo France.