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Results are expressed as a percentage comparing the number of hotels implementing a given action to the total number of hotels applying the Charter 21. Some actions apply only to hotels equipped with special facilities, such as a restaurant or laundry. In this case, the percentage of hotels having implemented these actions is calculated based solely on the total number of hotels concerned (designated “applicable hotels” in the tables).

Unless otherwise noted, the results cover all of the hotels that applied Charter 21 in 2012. They are broken out by the following geographies: France, Europe excluding France, Asia-Pacific, Latin America and the Caribbean, and the rest of the world (Africa, Middle East and North America).

In 2012, 3,080 hotels, totaling 92% of the Accor network, reported data on their Charter 21 performance. In addition, for the second straight year, all of the owned, leased and managed hotels applied the Charter 21 and 81% of the franchised hotels reported Charter 21 data. The decline in the response rate for the year was caused by the deconsolidation of Motel 6 and Studio 6 brand hotels and by the growing number of franchised hotels.


Hotels applying Charter 21 Number of hotels % of hotels

1,390 100% 649 100% 1,041 81% 3,080 92% Number of hotels % of hotels

Owned or leased 2,056 100% Managed 564 100% Franchised 1,137 82%

TOTAL 3,757 94%

Europe Latin America Charter 21 actions excluding and the Rest

Total 2012 Changeapplied in 2012 France France Asia-Pacific Caribbean of the world 2011-2012

Average number of actions deployed 35 42 42 44 42 39 +4 actions

Monitoring water and energy use

Water and energy use is managed by the corporate Design & Technical Services Department , supported by the network of country or regional Technical Departments. They are deploying a variety of methods and tools to track consumption more effectively, enhance data reliability and enable the hotels to maintain or improve their performance.

Since 2005, the hotel performance optimization process has been driven by a dedicated, regularly upgraded module in the OPEN application and by the deployment of a management process specific to the Hotels business, based primarily on the Accor-developed BOOST method. In 2013, the OPEN scorecard will be expanded with a new “energy ratio” indicator, calculated to take into account the impact of weather conditions and occupancy rates. This will support meaningful comparisons and more accurately measure the efficiency of the energy management process.

To improve data reliability, a procedure was introduced in 2011 whereby water and energy use data entered into OPEN

– manually, via remote metering or imported from service providers’ reporting systems – are validated each month by the hotel and by the regional or country manager. Only hotels whose water and energy use data have been validated at regional level over the 12 months are included in the consolidated scope of reporting.

This shared management process covers more than 90% of the owned, leased and managed hotels in our host countries.

In 2012, water and energy use data for 1,459 owned, leased and managed hotels were validated, corresponding to 79% of the scope of reporting. Known as the coverage rate, this percentage is used as an indicator to encourage each country organization to continuously improve its management process.

(1) The scope of reporting also does not include hotels sold as of December 31 in the current year or opened after September 15, nor certain exceptional cases, such as hotels impacted by natural disasters or closed for long-term renovation.