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For employees, this offers an opportunity to acquire new skills or to sharpen their expertise at a time when the profession is changing very quickly. In particular, this is the case for:

a sales, where the Sales & Distribution Pass training module was offered to 200sales experts in 2012. It allows sales managers to take their capabilities to the next level and measure themselves against the basic, fundamental principles of hospitality sales. These courses are included in an ambitious program to improve the professionalism of our sales teams, from hiring to career development;

a revenue management. A dedicated revenue manager job track has been in place since 2007, supported by the RM Pass series of specialized training courses offered in association with the Académie Accor . They are designed to enhance the capabilities of revenue managers and other employees who help to optimize hotel revenue. In addition, partnerships are regularly formed with schools to train and pre-hire talented young people who will fill tomorrow’s strategic positions. Certain schools, for example, offer our RM Partner School program, which is helping to enhance revenue management education. Since late 2011, we have also partnered the Revenue Management Masters degree offered by Institut Paul Bocuse and IAE Savoie Mont-Blanc in France;

a distribution, with the new Distribution Excellence (DEX) program primarily designed for hotel general managers and revenue managers. The program is helping hotel managers to understand the major issues and challenges raised by distribution channels and room booking methods. It also provides keys to building a strategy and developing everyday distribution tactics for their hotels.

Accor believes in promoting from within. Programs have been especially introduced to enable employees, either newly hired or with several years experience, to move into management positions over the medium to long term. This system is being supported by certification programs that validate skills learned on the job, thereby guaranteeing enhanced employability for employees both within the Group and elsewhere.

In New Zealand, for example, a graduate management trainee program has been set up in partnership with the Ministry of Social Development. Each year, around twenty graduates from local universities and hotel management schools are selected and hired. During their first year of employment, they receive classroom and on-the-job training that puts them on the fast track to management positions. In addition, employees who do not have a higher-education degree can also participate in the program, once they have completed an Accor-sponsored certification course for adult learners.

Since 1997, our International Hospitality Management Program (IHMP) has been helping to create a pool of international managers ready to take on new operating responsibilities in both the short and medium term. IHMP is the result of a collaborative venture between the ESSEC business school’s MBA in Hospitality Management program (IMHI), the Accor Operations Human Resources Department and the Académie Accor . The classes are given in English, with a curriculum built around six main subjects: Business Strategy and Value Creation; Human Resources Management; Finance; Revenue Management; Marketing, Sales and Distribution; and Communication. IHMP certification gives participants 20% of the credits required for the ESSEC MBA in Hospitality Management. The class of 2012 comprised 27employees, aged 26 to 48 and representing 17different nationalities, seven brands and nine job tracks. One third were women.

A partnership with the Glion Institute of Higher Education enables any Accor hotel manager without a college degree to validate his or her years of experience in the profession with an MBA in International Hospitality and Service Industries Management. The Institute’s core courses are given online in English in a virtual classroom. Earning the MBA can enable hotel department heads and General Managers to move up to higher positions within the organization.

The Académie Accor

Created in 1985, the Académie Accor was the first corporate university in the services industry in Europe. For 27 years, this pioneering institution has been dedicated to training all of our employees, while serving a forum for exchanging best practices and instilling the Accor corporate culture.

The Académie Accor is supported by a network of 18campuses around the world that offer training in every aspect of hospitalityrelated expertise and jobs. Courses may be attended by any employee of an Accor-brand hotel, regardless of job family, educational background, position or seniority. All of the owned, leased, managed or franchised hotels have access to the courses, which may be custom-tailored to the needs of each hotel’s management structure.