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In addition to the Annual Meeting and the events organized to present the annual results, Accor keeps both private and institutional shareholders informed of the latest developments on a highly responsive daily basis. This information is tailored to the specific needs of different types of shareholders and financial analysts while constantly complying with the principle of fair access to information.

Meetings with investors

In 2012, meetings were held with 523 representatives of more than 450 financial institutions and 19 roadshows were organized in Europe, North America and Asia.

These events included hotel visits that enabled investors to talk with line managers and gain a better understanding of management practices and processes. Accor also took part in seven investor conferences during the year, in France, the United Kingdom and the United States.

Held on May 10, 2012 at the Novotel Paris Tour Eiffel, the Annual Shareholders’ Meeting was attended by 341 people and provided many opportunities for exchanging views and opinions.

The Accor Shareholders Club

Created in May 2000, the Accor Shareholders Club had 8,143 members at year-end 2012, with each one owning at least 50 bearer shares or one registered share.

Among the many advantages members enjoy are regular e-mail updates throughout the year with press releases, the Letter to Shareholders and other news, the possibility of subscribing to all of our other corporate publications, the opportunity to discover our businesses in a more personal way through site visits, and VIP invitations to investor events in which Accor participates.

As part of the A|Club customer loyalty program, Shareholders Club members receive an A|Club Platinum Card which doubles the points earned when they stay at participating hotels and offers them exclusive advantages. Club members also receive promotional offers on Group products.

Working group on the private shareholder relations process

Created in 2007, a working group of private Shareholders Club members is exploring ways to encourage exchanges of views and opinions with our private shareholders and to improve the private shareholder relations process. The group currently comprises 13 members, who met on June 25, 2012 at Accor headquarters in Paris to discuss the following agenda:

a presentations: 1) review of measurable progress towards objectives and 2) the Group’s strategic vision and main vectors, including an innovative brand strategy, highly effective development driven by an efficient distribution system, a strong sustainable development commitment with the launch of the Planet 21 process, an active Asset Management program and the successful disposal of Motel 6;

a an in-depth look at the deployment of the ibis project to revitalize the ibis, all seasons and Etap Hotel economy brands around the ibis megabrand. Afterwards, the Group visited the ibis Paris Bercy Village to see for themselves how the rebranding is being applied;

a workshops: review of the Shareholders’ Meeting and analysis of the various communication media available to shareholders.

Easily accessible information tailored to shareholder profiles

All of the Group’s financial news and publications can be accessed in the “Finance” section of the website, which serves as a comprehensive investor relations database. The site carries live and deferred webcasts of results presentations, Investor Days and Annual Shareholders’ Meetings. It also tracks the Accor share price in real time and features a dedicated section for private shareholders and members of the Shareholders Club.

A wide array of documents far exceeding regulatory requirements may be viewed in the “Finance” section of the website.

These documents, which cover both current and previous years, include:

a the Registration Document filed with the Autorité des Marchés Financiers (available in electronic form since 1997); a the Annual Report;